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Tim Cook has mentioned in several interviews that Apple has "very detailed succession plans" and that he wants his successor to come from within the company. While there's no official confirmation of a departure date, several analysts believe Cook could step down within the next two years, possibly as early as 2026.
Speculation intensified after the announcement of the retirement of Chief Operating Officer (COO) Jeff Williams , who had been considered Cook's heir apparent until then. His departure opens the door for new figures to gain prominence in the company's leadership structure.
Among the most talked-about names, John Ternus , senior vice president of Hardware Engineering, appears as the most likely candidate to take over as CEO. Ternus is recognized for his central role in the transition to Apple Silicon processors in 2020, which redefined new standards in performance and efficiency in the computer and mobile device industry.
His technical profile and experience with engineering teams make him a natural successor, at a time when Apple is facing criticism for losing ground in the field of artificial intelligence. Several analysts believe the company needs a leader closer to product development, something that has always been a stark contrast between Cook and his predecessor, Steve Jobs—and Ternus fits that bill.
Besides Ternus, other executives appear on the list of potential successors, including Craig Federighi , Apple's software chief and one of the most well-known figures among Apple fans due to his charismatic presence at Apple events, and Deirdre O'Brien , who leads retail operations and human resources. However, both are seen as less likely options, as Apple's leadership appears to favor someone with direct product and engineering experience.
The debate over Tim Cook's future has intensified at a time when Apple faces significant challenges and pressures. Competition in artificial intelligence, augmented reality, and digital services is fiercer than ever. Critics point out that, despite the unprecedented financial stability achieved under Cook's leadership, the company needs a new push for innovation to maintain its technological relevance in the coming years.
Cook, for his part, has reinforced that he has no immediate plans to step down from the role, but that he is committed to ensuring a smooth transition when the time comes.
There hasn't been any official statement yet, but the signs are clear: Apple is preparing for a new phase. Everything indicates that John Ternus may be the man chosen to lead the company into a new cycle—one that promises to refocus on the engineering, innovation, and product vision that have always defined Apple's DNA. Will we once again see an Apple that constantly takes risks, innovates, and redefines industry standards, as was the case with Jobs's Apple?
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