At Purplee, we take protecting the privacy and personal data of our customers, users, and visitors very seriously.
This Privacy Policy aims to explain in a transparent way how we collect, use, share, retain and protect your personal data, as well as what your rights are under the General Data Protection Regulation (GDPR – Regulation (EU) 2016/679).
IGO PURPLE LDA, with registered office at Rua de Jupiter 8, 4 Frente, 2635-576 Rio de Mouro, NIPC 514 120 061, is the entity responsible for processing your personal data (hereinafter referred to as “Purplee”). For any questions related to privacy or data processing, you can contact us via email: store@purplee.pt
Whenever you browse our website, make a purchase, request a service, or interact with our digital channels or physical stores, we may collect personal data such as your name, email address, telephone number, full address, tax identification number, as well as technical data such as IP address, device type, browser, pages visited, access dates and times, among other diagnostic data.
This data is collected with your consent, within the scope of a contractual relationship, in compliance with legal obligations or based on legitimate interests, such as improving the user experience or preventing fraud.
Data collection can occur directly, through forms, purchases, or registration on the platform, or automatically, as in the case of the use of cookies and other tracking technologies.
We use cookies to ensure the website functions properly, personalize content, and analyze statistics. You can manage your cookie preferences at any time in your browser settings. More information about the cookies used is available in our cookie policy.
Personal data collected by Purplee is processed for specific and legitimate purposes, namely: order processing, billing, deliveries, customer support, sending marketing communications (if you have given your consent), analyzing preferences, facility security and compliance with legal obligations.
In the context of service evaluation, we may share some data with platforms such as TrustPilot so that you can receive feedback requests about our products or services.
We ensure that these entities guarantee the same level of data protection as required by law. You can review TrustPilot's policy at: https://legal.trustpilot.com/for-reviewers/end-user-privacy-terms .
Whenever necessary, your data may be shared with duly contracted service providers, such as transportation companies, billing solutions, or communication platforms, exclusively for the fulfillment of the aforementioned purposes.
If any of these providers are based outside the European Economic Area, the transfer of your data will be made based on appropriate legal mechanisms, such as standard contractual clauses approved by the European Commission.
Our stores may be equipped with video surveillance systems (CCTV), with the sole purpose of ensuring the safety of people and property.
Recordings are stored for the legally defined period and protected against unauthorized access.
Purplee only retains your personal data for as long as is strictly necessary for its intended purpose or to comply with legal obligations. After this period, the data will be securely deleted or anonymized.
As a data subject, you have the right to request access to, rectification, erasure, restriction of processing, portability, or opposition to processing of your personal data. You also have the right to withdraw your consent at any time, where this is the applicable legal basis, without compromising the lawfulness of the processing carried out up to that date.
You can exercise your rights by email at store@purplee.pt or through our customer support available on the website. We will respond to all requests within a maximum of 30 days, except in exceptional and duly justified circumstances.
If you believe that your data is being processed inappropriately or in violation of current legislation, you have the right to file a complaint with the competent supervisory authority – the National Data Protection Commission (CNPD) , through the website www.cnpd.pt.
If Purplee makes significant changes to this Privacy Policy, we will notify you through our website or other appropriate means. We recommend that you review this policy regularly to stay up to date.
Last updated: June 17, 2025
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